Details matter

Color is a powerful element in design and can even have physiological effects on the viewer. Red can increase heart rate, red and yellow together can induce hunger.
A new book by Alan Alter called Drunk Tank Pink presents new information about how color effects human perception. Alter also says other seemingly benign influences effect our perception of the world.
I have not picked up a copy yet, but this Science Friday podcast piqued my interest.
What really sold it for me were the findings about donations to relief efforts after a huge catastrophic storm. Supposedly people who share an initial with the name of the storm donate more to relief efforts.
Drunk Tank Pink sounds like an awesome book and I can’t wait to get my hands on it.
I’ll post a review when I finish the book.


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